Understand the cultural context
We begin with the project’s place, programme, audience and relevance within the wider cultural agenda.
ART & CULTURE
Culture does not need louder communication.It needs meaningful context.
We help cultural projects, festivals and experiences find the narrative, audience and media context that make them relevant.
ManifestoStrategic CommunicationsInternational
WHAT THIS SOLVES
Art and culture communications sits between programme, place, audience and media. The work is not simply to announce what is happening, but to explain why the project matters and where it belongs in a wider cultural conversation.
Cultural projects often contain many artists, programmes, partners and events. Without prioritisation, communications can become a calendar rather than a story.
What we bringto the work.
The exact mix depends on the brief. These are the capabilities most commonly brought together here.
01Art communications
02Festival communications
03Event communications
04Cultural media relations
05Programme narratives
06Audience communications
How weapproach it.
Strategy first. Then narrative, audience, timing and execution.
Create editorial hierarchy
Not every programme detail should carry the same communications weight. We identify the stories that open the strongest conversations.
Connect programme and audience
Media, events and content are shaped around how different audiences can discover and understand the experience.
Build continuity around the event
Communication before, during and after a cultural moment can extend its meaning beyond individual programme dates.
WHEN THIS BECOMES RELEVANT
You may not need more communication.You may need clearer communication.
- A festival or cultural programme needs a clearer public narrative.
- A large programme contains too many stories competing for attention.
- Media communications need stronger cultural context.
- An event needs to become part of a wider city or cultural conversation.
Relatedwork.
Selected documented Manifesto work connected to this communications territory.
Questions,answered clearly.
A concise view of how this discipline fits into strategic communications.
What is art and culture communications?
Art and culture communications builds public understanding and visibility around cultural programmes, artists, festivals, exhibitions and experiences through narrative, media and audience communication.
How is festival communications different from general event PR?
Festivals usually contain multiple programmes, audiences and cultural narratives. Communications therefore needs strong editorial hierarchy as well as event visibility.
Can cultural communications include media relations?
Yes. Cultural media relations connects programme stories with relevant editors, journalists and audiences while providing the context needed to understand why the programme matters.
Does Manifesto have documented work in art and culture?
Manifesto’s selected English portfolio includes documented work with Contemporary Istanbul and İstanbul Festivali.
START A CONVERSATION
The brief does not need to be perfectly defined.The problem does.
Tell us what is changing, where communication is getting difficult and what audiences need to understand.
Contact Manifesto →