Event communications strategy
Integrated into the wider event communicationsprogramme according to the brief, audience, timing and communication objective.
We build communication before, during and after events so the experience travels beyond the room.
Manifesto approach ↓Event communications creates a narrative and audience journey around a physical or hybrid moment. Invitations, media relations, speakers, guests, content and post-event storytelling work together to extend the meaning and visibility of the experience.
A well-produced event can still create limited communication value when the story, audience and media plan begin too late. Communication needs to be part of the event architecture from the start.
Integrated into the wider event communicationsprogramme according to the brief, audience, timing and communication objective.
Integrated into the wider event communicationsprogramme according to the brief, audience, timing and communication objective.
Integrated into the wider event communicationsprogramme according to the brief, audience, timing and communication objective.
Integrated into the wider event communicationsprogramme according to the brief, audience, timing and communication objective.
Integrated into the wider event communicationsprogramme according to the brief, audience, timing and communication objective.
Integrated into the wider event communicationsprogramme according to the brief, audience, timing and communication objective.
We establish the central narrative and the value the experience should create for audiences and media.
Pre-event, live and post-event communication are planned as one continuous sequence.
Different audiences receive the right information, access and story at the right time.
The event becomes content, conversation and reputation value beyond the day itself.
A well-produced event can still create limited communication value when the story, audience and media plan begin too late. Communication needs to be part of the event architecture from the start.
Explore İstanbul Festivali →Event communications is the strategic planning of narrative, media, guest, stakeholder and content activity around an event before, during and after the experience.
Production creates the physical experience. Event communications defines how that experience is explained, discovered, covered and remembered by audiences.
Yes. Media relations, interviews, accreditation, press materials and editorial story development can all be part of an event communications programme.
Post-event content and storytelling can extend the value of the experience, document outcomes and create additional reputation and visibility.